AGENTUR (NT)
Northern Territory
STRATEGIC PLANNING
THE BRIEF
Mayvin Global were engaged by Agentur to undertake a new Strategic Plan (2025-2027) for the annual Thailand Grand Festival organised by Northern Territory Thai Association (NTTA). The NTTA was provided funding by Northern Territory Major Events (NTMEC) to develop a new Strategic Plan.
THE OUTCOME
A Strategic Plan with five strategic pillars and actionable outcomes against each pillar devised.
Each pillar included key performance indicators (KPIs) that would support the NTTA to develop robust metrics for year-on-year growth.
In addition, the plan provided the NTTA with a clear vision, new opportunities to increase engagement and revenue and helped the association focus on financial sustainability. The Plan was presented by the NTTA to NTMEC for endorsement.
“We engaged Mayvin Global to assist our client to develop the strategic plan for the Thailand Grand Festival 2025-2027. Deanna’s ability to keep the Committee (all volunteers) focused and on track throughout the process was impressive, especially working with a culturally diverse group, a range of different perspectives and the hybrid format of both in-person and virtual workshops.
Deanna and Vicky encouraged the Committee to think strategically and consider the long-term future of the Festival. The national and international analysis of Thai Festivals provided valuable insights and informed the sound recommendations they presented.
Their expertise was key to delivering a strategic plan that will guide the future of the Festival for years to come. We’ve now engaged Mayvin Global for a number projects and continue to be impressed with the results they deliver.”