NATIONAL PARKS & WILDLIFE SERVICE NSW
Regional NSW
TOURISM MARKET SOUNDING
THE BRIEF
Hill End is located in Regional NSW, about 4 hours drive from Sydney.
Mayvin Global’s brief was to conduct market sounding with key stakeholders (from government to local residents and tourism operators within Hill End, Bathurst and Mudgee), with a focus on understanding and determining what would attract high yield visitors to visit, spend money and stay longer in Hill End or the surrounding regions of Bathurst, Mudgee and Orange.
The Market Sounding Findings were mapped against six factors considered to make a world class heritage attraction:
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Precinct Thinking
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Unifying Experience
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Constant Site and Business Evolution
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Immersion and Emotional Engagement
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Seasonality and Tailored Programming
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Measuring and Capitalising on Value
THE OUTCOME
Mayvin Global developed 14 key recommendations that were divided into two priority groups. They were also asked to facilitate a number of NPWS staff workshops with the view of incorporating the findings of the project into future strategic business plans.
“Mayvin Global were professional, strong communicators, understood and managed the response to the brief well and engaged with multiple stakeholders in a professional, timely and reliable manner.
They provided regular (fortnightly) updates on the progress of the project and raised concerns such as timing or feedback they thought NPWS should be aware of, in a timely manner.”
Project Manager
NPWS
Visit: Historic Hill End